How brands like Studs and M.M.LaFleur use store events to reach different types of customers As more direct-to-consumer startups open stores, events have become a popular way for brands to get the word out about their new locations -- if they can actually convince people to show up. At the Modern Retail X Parachute Future of Commerce Panel on Tuesday, marketing managers from Studs and...
How composable became the hottest buzzword in commerce There’s been an uptick over the past couple of years in vendors pitching what they call "composable" solutions. At its core, what composable commerce is about is allowing e-commerce brands to choose every single part of their tech stack – from their loyalty program provider to their checkout system –...
Nike is leaning on digital goods as supply chain challenges slow growth During Nike's second-quarter fiscal earnings report, executives acknowledged that ongoing supply chain challenges were hurting the company's ability to grow sales in the short term. But in 2022, the footwear and apparel retailer has its eye on growing loyalty, with the help of NFTs.
How Gap’s new loyalty program ties together its multiple brands Last September, Gap Inc. relaunched its loyalty program in order to encourage people to shop and redeem rewards across all four of its brands -- Banana Republic, Old Navy, Athleta and the namesake Gap brand. Now roughly ten months into the program, Gap is making a greater push to get...
Sephora e-commerce exec Carolyn Bojanowski on the growing importance of same-day fulfillment in beauty Carolyn Bojanowski, senior vice president and general manager of e-commerce at Sephora, said that a big focus for the retailer over the past year has simply been adding more services and features to its website. Within the past year, Sephora has announced a same-day delivery partnership with Instacart. The company...
Despite hungry VCs, DTC brands are rethinking their fundraising approach There's two competing narratives right now taking shape in the direct-to-consumer space: one, that venture capital funding is starting to fall out of favor with DTC startups. And two, that it's a great time to raise venture capital funding as a consumer startup, as more investors are finally waking up...
- A cautionary tale: What the FTC’s attempt to block P&G’s Billie acquisition means for CPG startups
Months after the FTC blocked Edgewell's proposed acquisition of Harry's, the FTC announced that it would be suing to block another proposed acquisition in the razor category: P&G's intended acquisition of women's razor startup Billie, which was announced in February.
- DTC brands are preparing for nightmare holiday shipping delays and out of stocks
After surviving the Black Friday rush, direct-to-consumer brands have a new challenge at hand: how to ensure their holiday sales aren't hampered by long shipping delays and going out of stock on certain items.
- DTC brands aren’t feeling the Black Friday pressure
In the five days following Thanksgiving, there's usually a wave of retailers offering anywhere from 20% to 50% off of their products. This year, that wave will feel more like a never-ending tsunami.