Shiseido’s Alessio Rossi on ‘fostering the community with authentic, relatable content’ Today, “digital” is practically synonymous with fashion and beauty. But to boast an advanced knowledge of the digital world in the early aughts is what Alessio Rossi, evp of Shiseido and Clé de Peau Beauté and the head of Americas of digital transformation, considers "serendipitous."
MCM’s Dirk Schönberger on maintaining ‘a glimpse of heritage’ as the brand evolves Out with the old and in with the ... old? In June 2021, MCM unveiled a novel -- but old-school -- logo, for the first time in its 45 year history. Although the new take on the iconic Visetos print signifies the brand’s evolution, the vintage-inspired Italian jacquard fabric is...
Mia Marquez: Gen-Z name changing fashion “It’s hard to balance everything, from being a creator and doing what I'm doing on social media [to building] my brand, because it’s very different.” –Mia Marquez
Tula CEO Savannah Sachs on ‘the intersection of clean and clinical’ in skin care Clean or effective? When it comes down to choosing what product to buy, whether it’s in the case of organic or cost-effective produce, or skincare, it may feel like you must choose one or the other. But for Tula, a probiotic-extract-based skincare brand, “We have the clinical credibility and science-backed...
Crown Affair’s Dianna Cohen: ‘One of the most powerful things a new brand can do is build a community’ When you reach for a bottle of shampoo in the shower, you may not be familiar with the brand founder -- or know if he or she actually uses the product. But as Crown Affair founder and CEO Dianna Cohen tells it, her hair-care line was launched as an extension...
