From Casper to Glossier to Everlane, online-first brands have found that the price of digital advertising is now so high, opening physical retail is a more cost-effective way to acquire customers and build long-term loyalty. What makes these market entrants profitable is they don’t think of their physical store as...

Modern luxury brand strategist Ana Andjelic sat down with Tess O’Leary, co-founder of technology-jewelry brand Ore, to discuss how the brand meshes beauty and functionality, how it's prioritizing sustainability, and why it's fine with taking things slow in 2018.

In 2008, Abe Burmeister and Tyler Clemens set out to build a brand based on “radical quality.” The result: Outlier, a line of affordable, stylishh clothes made of high-quality technical fabrics.

Fashion is missing a viable, desirable sustainability strategy. The way clothes are made and marketed is nearly the same as it was 50 years ago. To truly change consumers' behavior, the fashion sustainability conversation needs to inspire consumers to embrace it on the emotional level.

Smell can create an identity and a sense of individuality, and a disconnect from our fast-paced lives — so why do so few brands play with it in their branding? To unlock this question, strategist Ana Andjelic spoke with Dawn Goldworm, co-founder of 12.29, a company that works with retailers...