How brands are listening to social to craft initiatives, product development and more Social comments from customers and prospects are invaluable to brands, and missing an opportunity to engage with customers on social media is a sure way to slow growth and hinder loyalty. In pursuit of insights around social listening and best practices, Amplify.ai recently featured Curology on a webinar with Glossy...
How consumer brands are leveraging AI and messaging to boost engagement Whether it’s the comments across a wide-ranging social media thread or it’s the one-to-one personal interaction of a Messenger chat, the conversation has never been more central to marketing. In 2021, the technology that empowers these social and messaging engagements has evolved into an always-on channel. From conversation-starters to content...