How brands are attracting new sportswear shoppers The U.S. sports apparel industry is expected to grow to $130 billion by 2025, up from $98.9 billion in 2021, according to Statista. However, while long-term growth is anticipated, shoppers may be more selective about the brands they buy in the near term due to uncertain economic conditions. According to...
How fashion brands are demystifying consumer loyalty and engaging shoppers By Amazon Ads With countless fashion brands available to U.S. shoppers, consumers are becoming less attached to brands and more accustomed to switching between labels and styles. Fashion brands are engaging with both new and loyal shoppers to drive revenue in an increasingly competitive space and establish their place in...
How brands are reaching premium skincare shoppers Sponsored by Amazon Ads From high-end sunscreen to luxury moisturizer, premium skincare is on the rise. The beauty category, including premium body, bath and shower, face, suncare and men’s skincare products, generated $15.5 billion in online retail sales in 2021 within the U.S. and is expected to double in the...
How brands are reaching mass beauty shoppers Sponsored by Amazon Ads Shoppers’ appetite for beauty products shows no signs of slowing, and mass beauty remains an enormous opportunity. The U.S. beauty and personal care market is valued at $85.06 billion in 2022 and is expected to grow to $99.23 billion by 2026, according to an August 2022...