When Procter & Gamble acquired DTC-first, personal care brand Native for a reported $100 million in cash in November 2017, bringing the brand to P&G’s large, tried-and-true retail partners was top of mind, as was expanding Native’s natural proposition from deodorant to other categories.

With the explosion of social media, today’s beauty consumer is more visually-focused than ever. However, despite a potential plethora of likes, shares and comments, one question still remains: how exactly can a brand effectively measure social media ROI? Sponsored by Dash Hudson.

Though 2017 stood out as an outlier for fashion brands taking pointed stands and launching bold campaigns, not all of them struck a chord. We took a look at some of the biggest brand fails of 2017.

It’s not an easy time to be a retailer. The rise of e-commerce, increased competition from direct-to-consumer brands and dwindling foot traffic in stores across the U.S. has caused a domino effect of store closures, liquidations and bankruptcies. We took a look at the brands we bid adieu to this...

The divisive election of President Donald Trump ushered in a new era for brand activism across industries, but particularly for fashion and retail.

To say it was a seminal year for fashion publications may be an understatement. From appointing new columnists with a feminist slant to going completely dark on International Women’s Day, several media organizations took on a larger political stance than they had before. At the same time, many were dealing...