Sephora, Athleta, Yoox Net-a-Porter Group and more are nominated in this year’s Glossy Awards

“Innovation teams are modern research-and-development teams, typically focused on data and tech,” said Jill Manoff, Glossy’s editor-in-chief. “They hack all day, coming up with new product, evaluating new processes and testing the effects of incorporating new tech. In doing so, our nominees have effectively moved their companies forward.”

The Glossy Awards honor the brands, media companies and technology firms that are transforming the fashion and beauty industries at a time of seismic change.

Sephora also leads with the most nominations — the cosmetics store chain is up for four: Best Pop-Up/New-Concept Store for Sephora Studio, Best Campaign by a Traditional Beauty Brand for its 2017 holiday campaign, Best Use of Social by a Beauty Brand for its Beauty Insider community and Innovation Team of the Year.

Speaking of the finalists, awards judge and Glossier vp of marketing Ali Weiss said, “This year’s entries had the common thread of creating new experiences that redefine how people interact with product and brand in retail spaces. I was quite impressed with the whole spectrum of approaches; everything from leveraging technology to new brick-and-mortar concepts and physical product innovation.”

View the complete list of 2018 finalists below. The winners will be announced at the Glossy Awards gala on June 14 at Current in New York City. Tickets to the gala are available for purchase here.

Innovation Team of the Year – cast your vote
Athleta
Sephora
Yoox Net-a-Porter Group
Kering
L’Oréal Digital Services Factory

Most Innovative Use of Social by a Brand
Coty, Inc. and Calvin Klein – “Obsessed” E-Sampling
January Digital and NARS Cosmetics – Velvet Matte Lip Pencil Shade extension launch
Firstborn and Adidas – Adidas NMD Campaign
Chanel and 23 Stories – “Crush Confessionals”

Code & Theory and NBC – “Stay Tuned”

Best Use of a New Platform by a Brand
Flawless by Gabrielle Union – “Hairbot” Campaign
Holition and CoverGirl – AR In-Browser Tool

Code & Theory and NBC – “Stay Tuned”
M Booth and Perry Ellis – “Ask Perry Ellis” Amazon Echo skill
Coty, Inc. – “Let’s Get Ready” Amazon Echo skill

Best Breakthrough Startup
Olivela

Caraa

ThirdLove

MVMT

Orchard Mile

Best Campaign by a Fashion Brand
Women’s Marketing and Gudrun Sjödén
M Booth and Perry Ellis – “Ask Perry Ellis” Amazon Echo skill
Old Navy – “Hi, Fashion”

Best Use of Video by a Fashion Brand
Levi’s and Girlgaze – “#IShapeMyWorld”

Swimsuits For All – “Good As Hell” 2018 Resort Collection

Michael Kors – “Glamour Games”

Best In-Store Tech
Reformation
Holition and Charlotte Tilbury – “Charlotte’s Magic Mirror”

Ministry of Supply – 3D-Print-Knit In-Store Experience
Diane von Furstenberg – #INCHARGE
Hero and John Hardy – “Live Shopping”

Best Mobile App
GPShopper – Tillys Mobile App

Burberry Mobile App
Rebag
Torrid

Best Pop-Up/New-Concept Store
Man Repeller – MR Bazaar
Allbirds – Allbirds on Prince Street
Sephora Studio
Sonos and Bergmeyer – Sonos Shop-in-Shop
The Lionesque Group, Clark & GGP – IRL

Best Brand-Agency Collaboration
Holition and Charlotte Tilbury – “Charlotte’s Magic Mirror”
Métier Creative and OUAI Haircare – #OUAIaddicted
Work & Co and Aldo – Aldoshoes.com
Stylehaul and SKII – #FaceTheWild #FaceTheCamera

Merkle – Nestlé Waters & Uber

Best Influencer Campaign
Coty, Inc. and Collectively – Gucci Bloom
Good American – #GoodSquad

Preacher and Tommy John – Kevin Hart Collection
GPShopper – Tillys Mobile App
MILLY, Man Repeller and January Digital – “Meet New Friends”

Best Breakthrough Design Collaboration
Michael Kors – “Watch Hunger Stop”

Cuyana and Marie Kondo
Net-a-Porter, Mr Porter and Balenciaga

Caraa and Athleta

Best Campaign by a Traditional Beauty Brand
ASOS – “Go Play”

Fullscreen and Revlon – “New York Go-To Look”
”
Volition Beauty

CoverGirl – “I Am What I Make Up”

Sephora – “Reach Out And Gift” 2017 Holiday Campaign

Best Campaign by a Direct-To-Consumer Beauty Brand
Beautycounter Red Lip Campaign – #ThisTimeItsPersonal

Rodan + Fields – #RFGoNaked Day Campaign
WUNDER2 – “Beauty Tips” Amazon Echo skill
Chella Beauty – IPSY July Glam Bag

Best Use of Social by a Beauty Brand
Code and Theory – “Makeup Like This”

Rodan + Fields – #RFGoNaked Day Campaign
Sephora – Beauty Insider Community
Cult NYC, Crayola and Sally Hansen – #InstaDrixCrayola
Coty, Inc. and Calvin Klein – “Obsessed” E-Sampling

Best Use of Video by a Beauty Brand
Refinery29 and CoverGirl – “Power Faces”

Fullscreen and Revlon – “New York Go-To Look”
NARS Cosmetics, Pixability and January Digital –

Best Breakthrough Product Collaboration
ColourPop and Qubit Aura

Deck of Scarlet