Cleobella, Dagne Dover, Fabletics, Gucci and DuoBoots are 2023 Glossy Fashion Awards finalists

This year’s most-entered category was Sustainable Brand of the Year. One finalist of note is sustainable at its core — Cleobella, an ethically-handmade clothing and accessories brand. Cleobella is committed to sustainability, and it showed. The brand reduced overproduction, developing a cut-to-order wholesale business and recycled leftover deadstock fabric and leather for use in accessories and jewelry bags. Additionally, through partnerships such as One Tree Planted and noissue’s Eco-Alliance, Cleobella helped plant more than 2,000 trees. 

One of the finalists for Inclusive Brand of the Year is well known for attention to the issue in the shoe industry — DuoBoots. The British boot brand has been on a mission to create boots for all women, regardless of their shoe size, dress size or anything else. DuoBoots’ unique selling point of eight different calf widths on top of several different calf heights is a game changer. Along with this introduction, the brand offered a fit-finder tool to guide customers through correctly measuring their calf, pointing them toward the correct boots for their needs. Since January 2022, DuoBoots’ social platforms have grown by over 7,000%. 

The brand with the most finalist placements — four in total — was Dagne Dover. A highlight for this company is being a finalist in one of Glossy’s new categories: Best In-Store Experience. 

Dagne Dover is a performance bag brand recognized for best-in-class products, such as backpacks and diaper holders. The brand wanted its first flagship store to be a community space — an interactive, inclusive and sustainable space for customers to handle bags and choose the right fit. The company designed a space roomy enough for wheelchairs and strollers to navigate aisles, and they emphasized recycled materials. 

In another new category, Best E-Commerce Experience, one notable finalist is Fabletics, one of the fastest-growing e-commerce fashion brands. 

Fabletics and Searchspring teamed up to create ‘The Ultimate Shopper Experience.’ Before this partnership, customers visiting the Fabletics site sometimes worked hard to find their next favorite product, especially if they didn’t have something specific in mind. Searchspring’s solutions allowed Fabletics to implement semantic search capabilities to help customers more efficiently locate products. Fabletics also gained a greater understanding of its customers and, ultimately, created a better shopping experience for all visitors.

Another finalist is The North Face and Gucci for Best Brand Collaboration. For the pair’s third collaboration installment, they bridged the gap between luxury fashion and iconic streetwear — featuring recognizable silhouettes from The North Face with new themes playing off of their first two collaborations. This highly anticipated release resulted in more than 300 placements and 30 billion impressions, proving The North Face and Gucci to be powerful forces in the streetwear and luxury collaboration space. 

Stay tuned for the reveal of this year’s winners. In the meantime, check out the full shortlist below.

Best Back-End E-Commerce Technology
LTK  – Launch of LTK Connect
Rebag 

Best Brand Collaboration
Frances Valentine & Belardi Wong
Gucci x Oura Ring
Holition & Tommy Hilfiger: Miffy World
The North Face x Gucci Chapter 3

Best Breakthrough Product Innovation
Go-Glow by PatPat
VIVAIA 

Best CSR Initiative
AEO Establishes The Aerie Real Foundation
Canada Goose’s HUMANATURE Purpose Platform
Saysh – Launch of the Saysh Maternity Returns Policy

Best E-Commerce Experience 
Fabletics and Searchspring: The Ultimate Shopper Experience
Tommy Hilfiger’s Chinese New Year AR Try-on Experience
Wunderkind and Rag & Bone: Scaling DTC Efforts

Best Experiential Marketing Activation 
Holition & Tommy Hilfiger: Miffy World
Kendra Scott and Museum of Ice Cream Revive Sweet Style
The BÉIS Motel – MKG and BÉIS

Best Fashion Marketplace
FashWire

Best In-Store Experience 
Canada Goose
Dagne Dover – Soho Flagship

Best Launch Campaign
H&M MOVE x H&M Williamsburg Launch
SKIMS – Bra Innovation Campaign

Best Rebrand
True Religion

Best Resale Business
Rebag 
Trove 
Vestiaire Collective, expanding global fashion circularity

Best Retail Partnership
Rebag x Moda Operandi 

Best Strategy Pivot
Old Navy – Price ON-Lock Launch

Best Use of Instagram
Ring Concierge

Best Use of Liveshopping
Firework & Who What Wear Bring Video Commerce to OldNavy.Com

Best Use of Technology
Charles Tyrwhitt – Launches New B2B Buying Experience
Tommy Hilfiger’s Chinese New Year AR Try-on Experience
Wunderkind and Koio: Merging Messaging Platforms

Best Use of the Metaverse
H&M Loooptopia on Roblox

Best Use of TikTok 
Kindly
Pacsun – Spring/Summer 2022 Campaign with Emma Chamberlain

Creative Director of the Year 
Dagne Dover – Jessy Dover 

Fashion Brand of the Year
Canada Goose 
Dagne Dover
Samsøe Samsøe

Fashion Retailer of the Year
Saks

Founder of the Year
Dagne Dover – Jessy Dover 

Inclusive Brand of the Year
DuoBoots
Good American 

Most Personalized Shopping Experience
Coveo & Caleres – AI Drives 21% Increase in Revenues
INDOCHINO

Sustainable Brand of the Year
‘von Holzhausen – Launch of Liquidplant™ Topcoat Technology’
Cleobella – Ethically Handmade Clothing + Accessories
Everlane
For Days is on a Mission to End Fashion Waste
Reformation – Materials Innovation & Circularity
VIVAIA

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