A brand marketer’s guide to Pinterest measurement and analytics

Pinterest takes direct-to-consumer marketing to the next level by acting as a curated visual search at the very beginning of a buyer’s journey. If increasing revenue and brand loyalty are top priorities this year—empowering teams to tap into an unsaturated market and equipping them with tips and best practices are critical to achieving those goals.

Download the guide below to get equipped and up to speed for optimizing Pinterest strategies and maximizing ROI, including:

• The importance of Pinterest to multichannel marketing strategies
• Why marketers need to measure Pinterest performance with a unique lens compared to other marketing channels
• How to optimize Pins to capture users at each stage of the buyer journey
• Why organic Pin performance is crucial to inform marketers’ Pinterest advertising strategies

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