How luxury brands can implement effective referral marketing

Savvy marketers know that new customers can often be acquired via word of mouth recommendation. Through referral programs, beauty and fashion brands in particular can encourage brand advocacy and drive up their customer acquisition rates.

But while this strategy may seem simple enough, many brands struggle with implementing it successfully. In-house solutions can suffer from limited resources and slow feature development, while certain managed solutions lack sufficient brand understanding and support. To truly master referral marketing, a brand must first understand the basics and implement a strong foundation.

In this guide you will learn:

• Insight into how consumers commonly discover new beauty brands with real data from 2000 surveyed shoppers
• The brand factors which most influence referral program success
• Best practice advice for setting up your referral program, including optimal times for promotion
• How to choose the right customer incentives for the right audiences

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