Registration Opens

Opening Remarks & State of the Industry

Let’s open the event by recapping the current state of the industry.

Ecommerce Leaders’ Top Priorities in 2023 and Beyond

Ever wondered what your peers are focusing on, which marketing channels they’re spending on, and where they’re investing? We’ll share data from hundreds of ecommerce leaders about what they’re prioritizing and the implications for how fashion and beauty brands can accelerate growth.

Service-first Retail: Differentiating in the Age of E-commerce Tech Companies

As e-commerce companies compete for the same customers with the same products and mirroring mindsets, Mytheresa is leveraging unique strategies. For example, rather than taking a “more is more” approach to its product assortment, it’s established a streamlined curation of brands and exclusive products thoughtfully catered to its luxury shopper. Likewise, instead of taking a blanket approach to customer service, it’s leaning into consumer demand for emotional connection and community. Heather Kaminetsky, Mytheresa’s president for North America, will discuss how the company uses intimate events and one-on-one shopping support, including styling and concierge-style services, to win and retain luxury shoppers. 

Networking Break

How Generative AI Is Disrupting The Digital Marketing World

Search is undergoing a massive transformation due to innovations in generative AI like ChatGPT. NetElixir’s Founder and CEO Udayan Bose shares his insights into how digital marketers can leverage generative AI to boost their creativity and shift search from just questions and answers to a conversational funnel. Get a sneak peek into NetElixir’s owned AI-intelligence platform, LXRInsights, that helps you start a conversation to win and engage your high-value customers.

Leveraging Emerging Technologies & Digital Capabilities to Increase Client Loyalty

As customers adopt new, higher-tech shopping habits, retailers must adapt and serve shoppers in new and evolving ways. In this session, Nadine Graham, svp & gm of Ecommerce at Sephora will discuss how the retailer is using personalization, new technologies, and third-party partnerships to meet shoppers where they are. That includes unique-to-Sephora technologies like Live Beauty Help and Color iQ , on-demand delivery services like same-day delivery, and how the retailer is working with marketplace platforms to meet shifting client demand, and enhance the prestige beauty retail experience for all.

Lunch

Challenge Board & Town Hall

Open to all.

Let’s discuss industry challenges and try to find actionable solutions.

Networking Break

Navigating the Resale Boom: Maintaining Trust and Innovation Amid Expansion

According to the experts informing Glossy’s new State & Future of Luxury Report, the biggest impact on the luxury market in recent years has been the rise of resale. Brands are embracing the opportunity like never before, and consumers are getting more comfortable selling pre-loved styles and buying secondhand. In step, a number of new resale companies have entered the market, and luxury resale pioneer Vestiaire Collective has been in expansion mode. Vestiaire Collective’s CEO, North America, Samina Virk, will explain how the company is maintaining both brand and consumer trust while growing on a global scale. Along with doubling down on authentication services, the reseller is establishing itself as a fashion authority and prioritizing sustainability at every step.

Transitioning to DTC: The Fashion Brand Playbook

Shira Sue Carmi has great experience transitioning leading fashion companies from wholesale-reliant brands to direct-to-consumer businesses. In this session, she’ll discuss the value of DTC in the current retail climate, before breaking down her proven playbook for growing a direct business. Strategies for evolving products, processes, marketing and investments will be the focus. Finally, as a bonus topic, she’ll talk through best practices for taking advantage of emerging technologies, including AI, as an independent luxury brand. 

How brands can embrace emerging tech & show up authentically

In today’s “always shopping” environment, consumers are constantly discovering new brands and products, both on and offline. But the ways they discover and engage with these brands are changing. In this session, you’ll learn about emerging technologies consumers are embracing to shop and how your brand can show up authentically.

How Glow Recipe is Leveraging Digital Ads to Win Both Online and Off

Glow Recipe has used strong influencer relationships and a robust presence across several social media platforms to boost sales. It has also seen that the sales boost it enjoys from successful social media campaigns even translates into higher sales at brick-and-mortar stores. In this chat, here from Mallory Goldberg, the brand’s vp of brand, about how it makes its campaigns work online and IRL.

Networking Break

How Ulta Beauty uses Digital Innovation Tools to Connect and Win with Guests

Leveraging a slate of digital tools such as AI, AR, and VR to reach and engage with guests, Ulta  Beauty creates hyper-customized shopping experiences for each and every guest through the power of technology. In this fireside chat, Michelle Pacynski, vp of digital innovation at Ulta Beauty, will share how the leading beauty retailer engages shoppers with new and exciting experiences ranging from launching Ariana Grande’s r.e.m. beauty with an AR experience to the retailer’s first digital advent calendar and its explorations with NFTs. 

How Shiseido is Tailoring Web3 Opportunities Across its Brand Portfolio

Across Shiseido’s brand portfolio, Dina Fierro works to explore opportunities in the metaverse and web3. What makes sense for one of the portfolio’s brands might not be the best fit for another — NARS, for example, has been pioneering, and a risk taker in the metaverse. Join Fierro to discuss her vision for the future of the space, where she sees the most opportunity, and how even brands who can’t make huge investments in the space can still play in this new arena.

Closing Remarks

Cocktail Reception & Glossy Glam Break

Join us for a cocktail to wrap up the day and mingle with attending brands as you test and try some products. Featuring: Atmosphere Three Sixty, Bade Collection, Baia, Deco Miami Cosmetics, Dyson, M2U, marocMaroc, Mario Badescu, MG Fine Jewelry, MINDD, PerfectDD, Vike and more!