How beauty brands are tapping into men’s cosmetics

Whether beauty brands are discussing grooming items or enhancement solutions, marketers are competing to engage with a rapidly expanding male audience. And while connecting with men in this space can differ in many aspects from how brands are used to connecting with women, the marketing teams succeed are reaping revenue rewards.

To help brands understand and identify the motivations behind beauty purchase behaviors, ProQuo has published a new report featuring consumer insights —focusing on both men and women — so that beauty brands can see how to best cater to each audience.

Download the new report to learn:

The differences between mindsets within cosmetics customer demographics
What motivates beauty-buying behaviors
Which brands are succeeding at engaging both men and women, and how
How brands can best position themselves within the men’s cosmetics space