The brand marketer’s guide to the customer journey

The relationship between brand and shopper continues to evolve. As omnichannel marketing continues to drive campaign success, marketers are leveraging their own customer data to market fashion, beauty and luxury in different ways at critical stages of the customer journey.

This guide from Endear puts a spotlight on how today’s brand marketing teams are using customer data in increasingly targeted ways to drive in-store and online conversions as customers move from discovery to purchase … to evangelizing their favorite products with the power of word of mouth.

Download this guide to learn:

The true cost of bad data and what brands are doing to attract customers
How brands are using point-of-purchase marketing to increase AOV
Highly effective methods for increasing retention and boosting profit
What customers expect from brands post-purchase and how brands are winning customer loyalty