“I was so speechless. I’ve grown up loving Sephora. My mom was a big Sephora lover, so I got to go [there] with her when I was little. And I would test everything, which isn’t really a thing nowadays… It was really unbelievable. Even right now, when you ask about it, I’m just like, ‘I can’t believe it’s a thing.’ It’s so surreal.
Also, launching a brand during a pandemic is just so different. [It mean that] not many people got to experience [the brand]. So now, I can’t believe people are going to be able to go in there and really be able to see these products.
Digitally, [the experience] is a little different. And we had to figure out how to [sell the brand] during the pandemic. The launch of the brand was just online, and it was really an interesting thing to have to learn and grow, and now we get to kind of expand on that.”