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Ferver skin care
Pop
‘Trend awareness’: How Unilever-incubated Ferver is using TikTok influencers to explain its emerging concept
by Sara Spruch-Feiner
Apr 12, 2022

For the launch of its new Target-exclusive skin-care brand, Unilever’s in-house incubator, The Uncovery, tapped an interesting mix of influencers. The brand, Ferver, focuses on fermented skin care, a category that's been on the rise for the past couple of years.

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mikayla nogueira
Pop
Glossy Pop Newsletter: Mikayla Nogueira is 23, and the most powerful influencer in beauty

There are countless examples but I spoke to three brands where Mikayla's TikToks have had a significant measurable impact, and of course, Mikayla herself, about how and why she became a beauty brand's fastest ticket to virality...

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