At Lush’s South by Southwest activation, the body-care company is showcasing not just bath bombs, but also truth bombs about big tech.
To receive the Glossy Pop newsletter in your inbox every Friday, click here. All products featured on Glossy Pop are independently selected by our editorial team. However, when you buy something through our retail links, we may earn an affiliate commission. In 2018, The Metropolitan Museum of Art, one of New...
As e-commerce booms, stores merely serving as points of sale are losing their luster. So fashion brands, looking to better engage customers by telling a more complete brand story, are fleeing existing stores in favor of new spaces — sometimes across the street.
To introduce our new series, Ask a PR Exec, we asked Stacy Forgang, the vice president at LaForce, how the shifting brand and media landscape has transformed the role of PR agencies over time.
For the latest story in out Ask a PR Exec series, we talked to Melissa Duren Conner — Jennifer Bett Communications' partner and managing director — about JBC's unique focus and plans for the future, plus why it's hellbent on remaining a “top-heavy” agency.
After two decades in fashion PR and marketing, founder of LaRue PR Jessy Fofana has come to realize that a bigger team doesn’t necessarily mean better.
Black Frame, the fashion PR firm and consulting agency, has helped introduce brands like Opening Ceremony, Kenzo and Rodarte into the public eye. Now, founder and president Brian Phillips is going beyond brand image and digging into developing strategy for brands.
By most accounts, media's "pivot to video" has largely failed -- but beauty is one realm in which the medium still has legs. Nevertheless, its a crowded space, and it often leaves the producers behind the videos putting more insightful content on the back burner, in lieu of what might...
Agencies are often brought on by fashion brands to help with rebranding, repositioning within the market, as well as digital and media strategies. But like any multi-layered business, these partnerships come with challenges and confessions. We speak to four creative directors about what it's really like.