How leading brands are driving sales with TikTok content Kate Kenner Archibald, Chief Marketing Officer, Dash Hudson Born from the days of traditional advertising, when views and reach delivered results, virality has long been considered the gold standard of success on social media. In today’s landscape, however, going viral is no longer what’s driving business success. The rise of...
The rise of social entertainment is causing brands to shift strategies Marie La France, vice president of strategy, Dash HudsonIn the last 10 years, social media has undergone a significant transformation. The last decade has primarily focused on building an active social community, with vanity metrics such as likes and followers perceived by brands as critical indicators of success. However, priorities...