With two nominations, Burberry leads the pack of 2017 Glossy Awards finalists.
The awards, which will be presented for the first time this year, honor the brands, media companies and technology firms currently transforming the fashion, luxury and beauty industries. In all, 60 finalists have been selected across 16 categories, including “Best Breakthrough Startup,” “Best Use of Instagram by a Brand” and “Best In-Store Tech.”
Burberry’s holiday campaign is up for “Best Campaign by a Traditional Fashion Brand,” while its holiday film,”The Tale of Thomas Burberry” — in which Domhnall Gleeson plays the brand’s founder — is up against Tommy Hilfiger’s Tommy x Gigi New York Fashion Week video for “Best Use of Video by a Fashion Campaign.” For its #LoveNotLike Snapchat campaign, which coincided with the launch of its affordable Return to Tiffany Love line, Tiffany & Co. earned a “Best Use of Snapchat by a Brand” nomination. In the beauty category, CoverGirl received a “Best Use of VR/AR by a Beauty Brand” nod for its BeautyU app, which recommends personalized products based on a user’s beauty habits.
Selected by 13 industry judges, the winners will be presented in June, at the Glossy Awards Gala in New York City. Tickets are available now.
The full list of finalists are listed below.
Best Campaign by a Direct-to-Consumer Fashion Brand
Olapic & Pepe Jeans London – #GetItOn
M.Gemi – Pop-Up
Gilt – The #GiltLife
Reformation – Holiday featuring Andreja Pejic
Best Campaign by a Traditional Fashion Brand
Christian Louboutin – Nudes
Women’s Marketing & Paige – #LIVEINIT
Burberry – “Holiday”
Kate Spade – “Miss Adventure” Series
Best Use of Video by a Fashion Brand
Nordstrom Rack x Kin Community
Burberry – “The Tale of Thomas Burberry”
Tommy Hilfiger – Tommy x Gigi NYFW
Best In-Store Tech
Cadillac House
Rebecca Minkoff
Adidas
Under Armour
Best Breakthrough Product
Link AKC – Smart Dog Collar
ARLO SKYE – Carry-On
NewStore – NewStore Mobile Retail Platform
New Designer Class Award
Caraa
Dia&Co.
Swoonery
Oak Labs
Best Breakthrough Startup
M.Gemi
Solomomo & Sircle Advertising – Solomomo Home
Gilt & Livelihood
Best Brand-Agency Collaboration
Merkle for Perrier and Uber – “The Extraordinary World of Perrier”
DMA United – Westbrook Frames
Select World & St. John – stjohnknits.com
GPShopper & Steve Madden
Best Influencer Campaign
Who What Wear & Adidas – “Fashion Forward”
Giorgio Armani Fragrances and Beauty & Fohr Card – Sky di Gioia #ShareMyJoy
Viktor & Rolf & Fohr Card – #FlowerBomb
Collectively & Old Navy – “50 Styles, 50 States”
Church & Dwight, Maxus, Edelman/DJE Holdings, Colangelo and DEFY Media – “Nair For The Next Generation“
Best Campaign by a Beauty Brand
Quartz, Hugo Boss & Starcom Mediavest Group – “The Scent”
Hourglass & Gates – Vanish Seamless Finish Foundation Campaign
Ideas That Evoke & Wella Professional – Education NATVA
Ideas That Evoke & Wella Professional – MyWellaStore.com
Marc Jacobs with Sweden Unlimited & COTY – Daisy Daze Spring Campaign
Best Use of VR/AR by a Beauty Brand
YouCam Makeup App by Perfect Corp.
Sephora & ModiFace – “Sephora Virtual Artist”
L’Oréal & McCann New York – Makeup Genius App
CoverGirl & Girls Who Code – BeautyU App
Best Use of Social by a Beauty Brand
Elizabeth Arden & Iced Media – “From the Desk of Liz”
Milk Makeup with Sunshine Sachs – #BlurTheLines
NYX Cosmetics & Olapic
Miu Miu by Coty – “7 Holiday Sins”
La Mer & iProspect – “La Mer Moments“
Best Use of Instagram by a Brand
Veuve Clicquot & LaForce – “Clicquot Journey”
Bow & Drape – Insta-sale
LYCRA & SapientRazorfish – “LYCRA Moves You“
Best Use of Instagram by a Publisher
Zoe Media Group – “Real Life With Rachel Zoe”
Vogue – Instagram Stories
Refinery29 – Refinery29 Live
Best Use of Snapchat by a Brand
Rent the Runway – “Virtual Try-On”
Everlane, Derris & Co & Sweet
Tiffany & Co. – #LoveNotLike
Best Use of a New Platform by a Brand
Stuart Weitzman, WeChat & Curiousity China – #inourshoes
Calvin Klein, WeChat & Kinetic Worldwide – “Chinese Valentine’s Day”
Coach & iMessage – Coachmoji
